Privacy Policy

1. Purpose

Beloved Menopause, LLC, doing business as Beloved Menopause Clinic (“Beloved Menopause,” “we,” “us,” or “our”) is committed to protecting your privacy and maintaining the confidentiality of the personal and health-related information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website located at www.belovedmenopause.com (the “Website”) and through our menopause and perimenopause telehealth Services (collectively, the “Services”).

This Privacy Policy applies to information collected through the Website and in connection with the non-clinical aspects of the Services. It does not replace or modify the Notice of Privacy Practices provided to patients in connection with clinical care, which separately describes how your protected health information may be used and disclosed and your rights with respect to that information.

The general information provided through this Website is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions regarding a medical condition, and never disregard professional medical advice or delay seeking it because of information obtained from this Website.

2. Acceptance of This Privacy Policy

By accessing or using the Website or Services, you acknowledge that you have read and understand this Privacy Policy and our Terms of Use (incorporated herein by reference), and you consent to our collection, use, storage, and disclosure of your information as described in this Privacy Policy.

3. Information We May Collect

Personal Information. We may collect personal information that you voluntarily provide when you use our Website or Services, including your name, mailing address, email address, telephone number, date of birth, payment information, and any other information you choose to provide. In connection with clinical Services, we may also collect health-related information you voluntarily share, such as menopause and perimenopause symptoms, medical and hormonal history, medications, laboratory results, and other information relevant to your care. Such health-related information is treated as protected health information under HIPAA where applicable, and is further addressed in our Notice of Privacy Practices.

We collect personal information only when voluntarily provided and use it solely for purposes related to providing or facilitating the Services, consistent with applicable privacy and professional standards.

Non-Personal Information. We may automatically collect certain non-personal information when you visit our Website, including your browser type, device information, IP address, operating system, referring website, pages viewed, dates and times of access, and other usage or analytics information that does not, by itself, identify you personally. We use this information to operate and improve the Website and Services, understand how visitors use the Website, and maintain the security of our systems.

4. How We Use Your Information

We use the information you provide only as necessary to deliver, operate, and improve our Services. Specifically, we may use your information to:

• Respond to inquiries or requests submitted through the Website;
• Facilitate scheduling and confirmation of appointments and consultations;
• Process payments through secure third-party platforms;
• Communicate with you regarding your care, questions, or requests;
• Send text messages and other communications for which you have provided any required consent;
• Send administrative communications, including updates to this Privacy Policy;
• Improve Website functionality, Services, and overall patient experience; and
• Comply with applicable legal and regulatory requirements.

We do not sell, rent, or trade your personal information for marketing purposes.

5. How We Share Your Information

We may share your information with trusted third-party service providers who assist us with operating our practice, such as website hosting providers, scheduling platforms, telehealth platforms, client management systems, payment processors, and laboratory or pharmacy partners. These providers are required to protect your information consistent with this Privacy Policy and, where applicable, with HIPAA.

We will not disclose your personal or health-related information except as described in this Privacy Policy, with your authorization, or as otherwise permitted or required by law. We may disclose information if required by law or in a good-faith belief that such action is necessary to: (a) comply with legal obligations or government requests; (b) enforce our Terms of Use; (c) address fraud, security, or technical concerns; or (d) protect the rights, property, or safety of our patients, staff, or the public.

6. SMS and Mobile Communications

If you provide your mobile telephone number and consent to receive text messages from us, we may use your mobile number to send informational, administrative, and, where you have expressly consented, promotional text messages relating to our Services. Message and data rates may apply. You may opt out of promotional text messages at any time by replying STOP or following the opt-out instructions provided in the message.

We do not sell, rent, or share mobile telephone numbers or SMS opt-in or consent information with third parties for their marketing or promotional purposes. We may disclose this information to service providers that assist us in delivering text messages or otherwise supporting our communications, solely as necessary to provide those services on our behalf and subject to appropriate confidentiality obligations.

7. Cookies and Tracking Technologies

Our Website may use cookies and similar tracking technologies to improve functionality, analyze site traffic, and enhance your user experience. Cookies are small data files placed on your device when you visit our Website. We may use these technologies for purposes including:

• Analytics (e.g., understanding how visitors use our Website);
• Scheduling and session-management tools embedded in our Website; and
• Marketing or advertising pixels, where applicable.

You may disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our Website. Where applicable law requires it, we will provide a mechanism to opt out of non-essential tracking technologies.

8. Confidentiality and Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information submitted through the Website from unauthorized access, use, or disclosure.

To the extent we collect protected health information, such information is safeguarded in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable federal and Utah privacy laws governing the confidentiality of medical information.

We recognize that health-related information is sensitive. To help protect your privacy, you should not submit medical records, laboratory results, or other sensitive clinical documents through general Website forms or unencrypted email unless we have specifically requested them through a designated secure communication method.

While we take reasonable steps to protect your information, no method of electronic transmission or internet storage can guarantee absolute security. By using our Services, you acknowledge and accept this inherent risk.

9. Your Rights Regarding Your Information

You may have the right to:

• Request access to, or a copy of, personal information you have provided;
• Request correction of inaccurate or incomplete information;
• Obtain a copy of our Notice of Privacy Practices and exercise the rights described in it with respect to protected health information;
• Contact us with questions or concerns regarding your information; and
• Opt out of receiving promotional or marketing communications at any time.

Even if you opt out of promotional communications, we may still send administrative or service-related communications, such as appointment reminders or updates to this Privacy Policy.

To the extent applicable to our practice, Utah residents may have additional rights under the Utah Consumer Privacy Act with respect to certain categories of personal data. To exercise any rights described in this Privacy Policy, please contact us using the information in Section 12 below.

10. Children's Privacy

This Website and our Services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under the age of 13, and we do not knowingly collect personal information from anyone under the age of 18 without the consent of a parent or legal guardian. If we learn that personal information has been collected from a minor without appropriate consent, we will delete that information as required by law. If you believe we may have collected information from a minor in violation of this policy, please contact us at the email address in Section 12.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or applicable law. Updates will be posted on the Website with a revised effective date. Continued use of the Website or Services following any posted update constitutes your acknowledgment of the revised Privacy Policy.

12. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us: